We'd love to tell you how our school backpacks were inspired by the wonderful world of PixelArt!

We were inspired by games like Minecraft!

Our main customers are kids. That's why we always ask them what they like, what they are interested in, and what they would like to see on their school backpack. We really want to know! Our kids are so lucky to have computers at their fingertips, aren't they? They use them for so much more than just online learning. They play games too! One of their absolute favorite games is Minecraft, which is a playful nod to some of the iconic 90s games we all know and love, like Prince of Persia, Duke Nukem 3D, and Wolfenstein. Oh, how we all remember these legendary games from our youth!

Here's our design proposal! Connecting Past and Present

The product design team chatted with their more experienced and senior colleagues to create the designs. Together, they tried to bring together the happy memories of 80s arcade machines and the iconic 90s game titles they grew up with. We were inspired by those happy memories of simpler times, when games were simple yet incredibly addictive. And that inspired us to create a unique design for school backpacks!

Development and success of the ELLY 19014 backpack

We're really proud of how well the new ELLY 19014 backpacks have been received! As a brand, we pride ourselves on our original and unique designs. That's why we created our own cube world, inspired by these iconic games, and combined it with the popularity of modern games like Minecraft with a new generation. And so, for the 2019 season, we're delighted to introduce the ELLY 19014 school backpack, designed with children from 1st to 4th grade in mind.

We were absolutely blown away by the incredible success of the ELLY 19014 school backpack! We were absolutely blown away by the incredible interest in the product. Sales just kept going up and up! We're so grateful that the ELLY 19014 has been voted Product of the Year for 2019 and 2020 in the school backpack category on Heureka! It's thanks to its overall popularity, unique design, and high-quality workmanship that we've been able to bring this product to you.

We're thrilled to introduce our fantastic new school backpacks! ENDY 21016 and MIRA 20046

We're so excited to share that we've designed two more school backpacks in a military style, inspired by your amazing feedback! We've designed the ENDY 21016 backpack with the youngest schoolchildren in Years 1 to 3 in mind. But we've also had requests from older boys, so we've created the MIRA 20046 backpack, which is ideal for older schoolchildren.

PixelArt design: a big hit and many copies!

Our school backpacks have a fresh pixel art design that kids absolutely adore. The ELLY 19014 has become so popular that other brands and manufacturers of school backpacks often copy it. We're so happy to say that this success has led to the creation of other products that our customers have fallen in love with, including the classic AIRA 23034 school bag and the ENDY 24015 backpack with interchangeable images. We think we've got it just right with our school backpacks, whether it's the ELLY 19014, ENDY 21016, MIRA 20046, AIRA 23034, or ENDY 24015. We're so happy to see how much our backpacks are loved by kids and their parents alike! We all want to take a little piece of our favorite world to school, don't we?